广东快乐十分

强大词语战略
公司起名 品牌命名 战略定位 强大形象 产品开发 营销传播 强大全案

首星集团

中国户外照明的品牌

项目背景:近年来,随着城市化进程的不断深入,灯饰照明市场异常火爆,形成了一个庞大的专业灯具销售网络,如果想要赢得一席之地,就必须有清晰的品牌定位。济南三星灯饰有限公司成立于1993年, 拥有几十项国家专利。产品销往全国各大中城市并远销到印度、韩国、阿联酋、尼日利亚、肯尼亚、阿尔及利亚、阿塞拜疆、智利、加拿大等50多个国家。公司以精益求精的态度对待每一批产品,以高科技提升产品的质量,以现代化的管理流程降低成本,以完善及时的售前、售中、售后服务让客户满意!他们满怀着对国家和社会的感恩之心、对客户的负责之心、对员工的关爱之心、对工作的创新之心,倾尽全部心力打造中国户外照明设备的品牌!

Program Background:Recent years, with constant evolved urbanization, lighting market had bloomed extraordinary and forming a huge professional lighting sales internet. If you want to stand out, you must have a clear brand positioning strategy. Ji’nan San Xing Lighting Limited Corporation was found in 1993,The company also has dozens of national patents.Its products have been sold to over 50 countries including India, Korea, UAE, Nigeria, Kenya, Algeria, Azerbaijan, Chili, Canada, etc. The company treats every batch of products with the attitude of “constant strive for perfection”, promotes the quality with high-techs, while lower the coststhrough modern management process, and satisfing the clients with perfect and timely services! The company holds grateful minds to the state and society, with the thoughts of responsible to clients, careful to employees and creative to works, they devoted all their hearts in building a China’s outdoor lighting equipmentbrand!

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面临挑战:为了进一步促进品牌形象的更新与升级,三星灯饰希望根据其产品或服务特征,为其集团命名,要求名称现代、简洁、大气。经过多轮的考察、比较与筛选,三星灯饰更终决定签约先知,希望借助先知的品牌命名及策划平台,以及专业的命名团队,使其“中国户外照明设备的品牌”的品牌形象更加深入消费者的心智,用独特、新颖的创意为客户营造美的环境,提升品牌的市场竞争力,奠定在中国乃至范围的品牌影响力,希望其品牌光芒四溢,为企业梦想注入新的活力。

Facing challenges:To further promote the upgrading of brand’s image, San Xing Lighting would like to name its group according to its products and service characters, the name should be modern, simple and grand. After rounds of inspections, comparisons and selections, they finally choose Wevin as partner,hope to rely on its brand naming and design platform to deepen its brand image as “China’s outdoor lighting equipment brand” in customers’ minds,and create a beautiful circumstances for clients with unique and creative ideas. They hope to improve the brand’s market competitiveness and settle their brand influence in China ,even in world, wishing the brand can rejected vitality to company’s future.

解决方案:经过系统而严谨的市场调研和多年的行业实战经验,先知将其命名为“首星”,名称格局大气,现代简洁,寓意“,星光灿烂”,既突出了灯饰行业特征,与“中国户外照明设备的品牌”的定位相一致,又符合人们的审美习惯与追求,旨在用优秀的照明产品和应用方案为大众创造优美、健康、舒适的人工照明环境,用光营造高品质的商业和人居空间;另外,名称字形结构简单,音韵和美,读起来朗朗上口,符合消费者的审美追求,利于品牌形象的传播。

Solutions:广东快乐十分With previous researches and years of practical works, Wevin named its Chinese name as “Shou Xing”(“Shou” means first in Chinese, Xing means star in Chinese ), the name is grand, modern and simple, meaning “supreme and shining”. The name highlights lighting industry’s characters, by the meantime conform to its position as “China’s outdoor lighting equipment brand”, also fits people’s aesthetic standards and pursues. The brand is aiming at creating an elegant, healthy and comfort artificial environment by excellent lighting products and applications, while building a high qualified commercial and human settlements with light. Moreover, the name has simple structure and harmonious rhythm, which coincides with consumer’s aesthetic requires and benefits to brand image’s spread.

Perspectives

安益实业

安益实业

广东快乐十分  背景: 2017年1月,总书记在河北考察,给中国乳业提出了一个重大命题:希望国

酵她他

酵她他

  背景: 拓普集团品牌健康产业品牌系列健康产品,是以绿色、营养、安全、健康

迅兑海外仓

迅兑海外仓

  背景: 迅兑海外仓作为精品会员仓储中心,成立于2015年,是一家致力于电子金融

Work

龙头品质, 中国气质
专业战略定位命名及品牌全案策划公司
已帮助5000多家客户实现品牌梦想
90年代,鹰隼试翼……
命名及品牌全案代表品牌
新世纪,披荆斩棘……
奠定国内定位命名行业发展
今天,成就现在……
坚持商业与美的融合
明天,改变未来……
开拓品牌整合命名及全案新方向
关于先知中国
先知中国——中国更专业的命名及全案策划机构,重新定义了中国命名行业,并提升了命名定位的行业发展。
先知专注于品牌塑建和品牌提升,帮助5000多个品牌走向,100多个品牌上市,200多个品牌成为品类代表,服务品牌 总市值超过5700亿。
先知确信,面对新经济挑战,整合者及专业者才胜利者。昨天,我们定义了命名和战略定位。今天,我们不断超越自己,为行业格局确立发展方 向。
命名之道,唯有先知。
先知一步,成就伟业。

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